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ROADMAPPING INNOVATION

In a world full of possibilities, a clear strategy is key. We are your pilot on the journey towards innovation.

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CREATING NEW SOLUTIONS AND MARKETS

Pushing boundaries through vision: We do not only stimulate idea creation, but also find the right idea providers and new markets for you.

Building Innovation Networks

BUILDING INNOVATION NETWORKS

Not just a one off, but designed for growth and expansion over time. We help you build viable structures for innovation success.

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INNOVATING PUBLIC POLICY

Innovation evolves where the right conditions prevail. We develop the framework and designs for effective measures.

Roadmapping Innovation

Roadmapping Innovation

In a world of countless possibilities a clear strategy is needed.

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Risk and uncertainty are always part of innovation processes – especially when companies strive to develop radical innovations. Organizations can learn to deal with risks by creating the right conditions for innovation management and by developing clear innovation goals.

winnovation supports clients in the process of building effective and robust innovation systems, working together with clients to develop:

  • strategic objectives for innovation and new business development
  • implementation strategies for innovation goals
  • organizational changes to enhance the organization’s innovative capabilities.

Analysis Tools

Areas For Innovation Analysis (AFI)

Innovative companies that already know tomorrow’s market needs today generally avoid unproductive efforts and save money by drastically reducing the flop rates of their innovations. But how can companies create such an edge from the very outset? How can they know what the market will demand in three or five years?

Classic market research and technology screening do not provide satisfactory answers. For this reason, winnovation has developed a tool that enables its clients to visualize relevant areas of innovation which exhibit high potential for differentiation on the market: the Areas For Innovation (AFI) Analysis.

Using highly sophisticated methods, winnovation generates categories of relevant future problems and needs for our clients. In the process, a 360-degree approach is used: qualitative-inductive data collection and analysis along the relevant industry’s value chain in the target market and its environment as well as in especially advanced markets with analogous problems.

The results have proven to be highly meaningful and thus provide an ideal starting point for a company’s strategic innovation planning (corporate foresight) and the ensuing development of new products, services and business models.

 

Open Innovation Assessment (OIA)

In order to rise above the competition, a company has to permanently embed innovation in its own DNA. But how exactly does that work, and how can companies identify effective levers within the organization, especially for open innovation?

In order to answer exactly those questions, winnovation has developed a highly compact open innovation assessment tool for its clients:

  • In the first step, we analyze the current organizational design of the company or individual business units in order to identify the existing processes and structures, strategies, culture and resources for innovation.
  • Second, we develop a tailored action plan to support our clients in developing their innovation capabilities on a permanent basis. This plan includes measures at the strategic and operational levels.

We focus specifically on the analysis and development of organizations that wish to enjoy lasting success with open innovation.

Analogous Market Effects

At first glance, different fields – markets, industries or disciplines – often seem to have nothing in common. Upon closer investigation, however, they may actually reveal structurally similar (i.e. analogous) problems. For example, the computer chip industry and medical surgery are two fundamentally different fields of activity. However, they share a similar problem: Both require a highly hygienic environment.

Research has shown that the transfer of solution knowledge from analogous markets to a problem in a target market creates especially novel solutions, thus laying the foundation for great leaps in innovation. One key explanation for this effect is that it overcomes the problem of “functional fixedness” on existing technologies or solution paths in the target market. This paves the way for radically new ways of thinking.

And that is precisely what happened in surgical hygiene, a field where experts in computer-chip production were able to make a substantial contribution to the development of innovative solutions for the operating room.

Strategy Development and Implementation

Innovation Strategy Development

We also support our clients in the strategic planning of activities in the areas of innovation and new business development. In this context, we focus heavily on the following:

  • ensuring a close fit between innovation strategy and the company’s overall strategy
  • leveraging existing competencies in the company
  • achieving a maximum of differentiation on the market.

 

Innovation Portfolio Planning


We support our clients in the implementation of their innovation strategies by developing methodology proposals, quality criteria, general conditions and milestones for the attainment of innovation objectives. This adds clarity and structure to the management of a company’s innovation portfolio.

 

Innovation Project Planning


Based on many years of experience in implementing innovation projects in different forms and with different methods, we can also create detailed project plans for our clients. In this context, we focus in particular on the selection and application of suitable open innovation methods.

 

Innovation Culture Building

Corporate culture has a substantial impact on whether innovation projects can be implemented successfully. We develop specific measures which enable our clients to build a positive innovation culture, especially with regard to the use of open innovation.

Creating new solutions and markets

Developing New Solutions

Pushing boundaries through vision: We do not only stimulate idea creation, but also find the right idea providers and new markets for you.

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New ideas are born in a structured process, which enables a shift from the familiar. winnovation assists its clients in defining problems carefully and addressing those problems with suitable idea generation methods.

In many cases, questions cannot be resolved by internal means alone. Such cases require a systematic search for relevant solution knowledge outside of the company (see Open Innovation). Through international innovation workshops with hand-picked participants as well as crowdsourcing processes, we can deliver the necessary knowledge directly to our clients.

What is Open Innovation?

Open Innovation means that companies deliberately make their boundaries more permeable for innovation processes, thus bringing in new knowledge from outside the organization (outside-in OI). At the same time, it also involves systematically conveying internal knowledge to the outside world (inside-out OI). Processes can also happen in both directions (coupled OI).

Purposeful networking, which enables people and organizations to exchange knowledge across geographical and industry boundaries, is considered to be a key success factor for open innovation. This exchange is greatly facilitated by digital technologies.

For organizations, open innovation means:

  • the systematic search for and integration of external innovation sources, such as users, universities, suppliers or competitors (outside-in OI). In recent years, Open Innovation has become increasingly important, especially given the success of crowdsourcing, open source software, mass customization and user communities, to name a few examples.
  • accessing new markets on the basis of leveraging existing innovations and competencies in the company through out-licensing, joint ventures or spin-offs (inside-out OI).

Expertise Search

Developing innovative solutions requires new and specific knowledge. In many cases this knowledge can only be found beyond the boundaries of individual companies or even industries. In some instances, this knowledge is so unique that only very few people in the world possess it.

winnovation supports companies in all industry sectors and helps them find those proverbial needles in the haystack. We specialize in the search processes for, and the identification of, especially advanced users (lead users) and experts (lead experts) in our clients’ target markets, as well as analogous markets (see Analogous Market Effects). In both cases we consider it particularly important that those users and experts can contribute exactly the kind of expertise our clients need in order to develop novel solutions.

winnovation’s Expertise Search has a wide variety of applications. It is especially well suited for:

  • developing ideas or concepts for new products, services, processes and business models
  • solving specific technical problems such as those which arise in the course of prototype development
  • improving existing products, technologies or processes
  • developing new applications for existing technologies
  • strategic repositioning of an organization.

Analogous Market Effects

At first glance, different fields – markets, industries or disciplines – often seem to have nothing in common. Upon closer investigation, however, they may actually reveal structurally similar (i.e. analogous) problems. For example, the computer chip industry and medical surgery are two fundamentally different fields of activity. However, they share a similar problem: Both require a highly hygienic environment.

Research has shown that the transfer of solution knowledge from analogous markets to a problem in a target market creates especially novel solutions, thus laying the foundation for great leaps in innovation. One key explanation for this effect is that it overcomes the problem of “functional fixedness” on existing technologies or solution paths in the target market. This paves the way for radically new ways of thinking.

And that is precisely what happened in surgical hygiene, a field where experts in computer-chip production were able to make a substantial contribution to the development of innovative solutions for the operating room.

Leveraging the Lead User Method

Lead users are highly advanced users whose needs and ideas for solutions are far ahead of the mass market. Research has demonstrated that lead users are an excellent source of especially novel and commercially attractive ideas. Businesses that work with lead users can therefore achieve great breakthroughs in innovation.

One advantage of the Lead User Method is its structured four-step process:

  • The process begins with the precise definition of the field to be researched.
  • Subsequently, the unfulfilled market needs that are important in the respective thematic area will be explored.
  • On that basis, an international search for lead users, which are relevant for the corresponding thematic areas, is launched.
  • The process culminates in a final innovation workshop in which we work together with the lead users and our clients to develop innovative product or service concepts. Ensuring the right mix of participants – i.e. lead users should be from the target market as well as analogous markets – is the key to success in this process. This process aids the development of innovative solution concepts or a new strategic orientation, which creates high potential for differentiation on the market.

Lead User Method

The lead user method is a tool developed by Eric von Hippel (MIT) for the systematic identification and involvement of advanced users in early stages of the innovation process. Empirical studies provide compelling evidence that new product concepts developed using the lead user method achieve far superior results in terms of innovativeness, market share, feasibility and strategic significance, and exhibit a sales potential eight times higher than that of traditional, internally developed concepts. The method is used successfully by companies in a wide variety of industries worldwide in order to achieve significant leaps in innovation.

Crowdsourcing

We also develop and support crowdsourcing and crowdfiltering processes tailored specifically to our clients’ needs. This gives our clients access to the problem and solution knowledge of heterogeneous groups of actors and stakeholder groups, thus providing valuable input for innovation processes. In addition to idea generation, we also use crowdsourcing for identifying relevant problems for future innovation projects.

What is Crowdsourcing?

The core idea of crowdsourcing is to outsource problems, i.e. the identification of problem areas, to a possible large and heterogeneous mass of unknown actors, in order to either find innovative possible solutions (solution crowdsourcing) or to identify particularly relevant issues and problems (problem crowdsourcing).

The method is based on open calls in which a problem is communicated in such a way that many qualified problem solvers will self-select. In a wide variety of industry sectors, a clear trend toward crowdsourcing has emerged for the purpose of idea development, as well as the intelligent selection of the best ideas (crowd voting, collaborative filtering). Problem crowdsourcing is not yet well known, but has an enormous potential for the identification of relevant scientific questions, for example.

Leveraging technological competence

Solution found, problem wanted: This situation is well-known in many companies as well as in science. New application fields are beneficial because the current market is too small or it is unclear how new technologies, products and visions can create value. winnovation supports firms and researchers in the identification of new application fields and markets, also outside their industries, and thus promotes the commercialisation of their innovation activities.

What is Technology Competence Leveraging (TCL)?

Technology Competence Leveraging is the systematic identification and evaluation of new markets and business opportunities for an existing or planned product, technology or vision. The core of this method lies in overcoming the rigid functional perspective and allowing a free, creative view at the problem-solving capacities of the technology. Following the method developed by Peter Keinz (Professor at the Vienna University of Economics and Business) and Reinhard Pruegl (Professor at the Zeppelin University Friedrichshafen), the structured process involves four steps:

  • The process starts with the definition of the search area.
  • Afterwards, the key user benefits delivered by the technology are identified.
  • Those serve as the starting point for the third step: Applying Open Innovation methods for the explorative, international search and evaluation of alternative application fields.
  • In the fourth phase, application fields that are of particular interest for the client are analysed more closely.

winnovation has successfully applied the TCL method for different technologies and industries including the plastics industry. After the analysis of the user benefits and numerous expert interviews, winnovation found 12 application fields, of which the five most promising were selected for detailed analysis. This provided the client with the opportunity to commercialise the technology in highly attractive fields.

Organizing Innovation Workshops

Innovation is a team sport. In order to win, it is not only necessary to provide ample room for maneuver, but also to define a suitable playing field, rules and the right players.

winnovation designs, organizes and carries out tailored innovation workshops – from the participant selection process and the entire workshop program (including moderation) to interpreting the final results and transferring them to the client company.

  • Innovation workshops are generally organized as the culmination of a lead user project. The heterogeneous composition of the group makes for an especially creative atmosphere, which in turn increases the novelty of the ideas and concepts developed.
  • Innovation workshops can also be held as stand-alone events devoted to specific questions a customer wishes to address.

Applying Open Innovation Principles in Business Model Innovation

Really new business models arise mostly when fresh “wind” from outside comes into the innovation and idea generation process: that is why we bring you together with selected experts, advanced users and key stakeholders along the value chain, and facilitate cooperation (in accordance with the methods and principles of Open Innovation),  so that your new business model establishes a value proposition that makes it stand out.

Building Innovation Networks

Building Innovation Networks

Innovation happens where different knowledge comes together in one place.

Building Innovation Networks

Those who want to be continuously innovative, need the correct integration: innovation networks to create new, sustainable and dynamic forms of cooperation. They may consist of individuals and organizations from different disciplines, cultures and geographical areas, whose unifying element is the interest and expertise on a particular subject.

We help our customers to build an innovation network that meets the requirements of the industry or the respective field, and in its governance structure, includes strong incentives for innovation and collaboration – because only such networks achieve long-term success.

Network-Design

How does your business gain continuously valuable input from the outside?

By setting up an appropriate innovation network (with online and / or offline components) you gain access to the broadly distributed innovation knowledge of different actors.

Science versus practical application, Western versus Asian culture, regionalism versus globality – innovation networks live from bridging apparent opposites. winnovation delivers relevant structures and designs, which allow for high efficiency and flexibility.

From specialized professional user communities via expert associations and consortia along the value chain, to international innovation networks with clear topics and objectives: we create the basis for new forms of cooperation.

Innovating Public Policy

Innovating Public Policy

Innovation happens where conducive conditions are in place.

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Values, behaviors and technologies are constantly developing. As a result, innovation has also become a key policy objective.

winnovation supports innovation efforts in research and economic policy as well as other policy areas such as education or environmental policy.

  • In the first step, we systematically analyze the current policy situation.
  • Second, we employ open innovation tools to develop novel policy measures and programs which are tailored to the needs of each target group.

Diagnostic Analysis

Identification of Problem Dimensions

Policy measures should be adapted specifically to their environment in order to achieve the desired effect. To this end, the problems and needs of the stakeholders have to be known: winnovation uses a systematic bottom-up process to capture this information for each specific topic area from users, experts, businesses, NGOs and other stakeholders. The results are incorporated into the analysis process in order to identify what policy measures have to achieve in order to be effective in practice.

 

Development of Strategic Objectives
The more clearly and specifically objectives are articulated, the easier it is to develop measures tailored to the target group(s). We support our clients in setting priorities and differentiating core objectives from non-objectives. This yields a clear picture of the strategic objectives pursued in measures and programs.

Policy Design

Development of Policy Measures

Policy measures are often highly complex system innovations. Their impact can be enhanced substantially by using open innovation methods in the development process: By integrating the international problem and solution knowledge of a wide variety of actors from different fields (analogous market effects), winnovation designs novel solution concepts for the public sector and policymakers. These efforts result in individual measures, comprehensive programs and pilot projects.

 

Implementation Process Support
We can also support the implementation of new tools and measures with specialist talks and training seminars as well as coaching and quality monitoring. In addition, we serve our clients by planning the communication of new measures, programs or pilot projects and supporting their implementation.

Analogous Market Effects

At first glance, different fields – markets, industries or disciplines – often seem to have nothing in common. Upon closer investigation, however, they may actually reveal structurally similar (i.e. analogous) problems. For example, the computer chip industry and medical surgery are two fundamentally different fields of activity. However, they share a similar problem: Both require a highly hygienic environment.

Research has shown that the transfer of solution knowledge from analogous markets to a problem in a target market creates especially novel solutions, thus laying the foundation for great leaps in innovation. One key explanation for this effect is that it overcomes the problem of “functional fixedness” on existing technologies or solution paths in the target market. This paves the way for radically new ways of thinking.

And that is precisely what happened in surgical hygiene, a field where experts in computer-chip production were able to make a substantial contribution to the development of innovative solutions for the operating room.